First off, let's understand something. They're just WORDS people. It's actually amazing when you think about it. Words can make you laugh, and words can make you cry, but in the end, they're just words. Sounds made by vibrating vocal cords.
Now, I admit (as sexist as it sounds) that it's not very flattering to hear a woman or child cuss like a sailor, or anyone throw 4 letter words around in the presence of women or children. But sometimes it comes in handy to prove a point and show your commitment to your opinion. I've heard, although I can't quantify it, that there was a time when it was acceptable for politicians to drop the odd F-bomb.
One of my favourite sayings is that "swearing is like a crutch for a conversational cripple" and I believe there is a lot of truth in that. Mostly because I swear too much. And it's been said that I aint so smrt.
I guess my view is that we need to relax the rules on this. I don't think it's inappropriate for occasional use. Say, for example, someone calls into a radio show to discuss a topic he's passionate about and during debate, an obscenity slips out. Let it ride. No big deal. I find it much more offensive to listen to repeated "beeps" emanating from my T.V. I definitely don't think we should promote gratuitous profanity, but sometimes you need a little verbal kick to get someone's attention.
In the new world, justified verbal slips in public will be tolerated if it's necessary to get you're fucking point across!
AND SO IT SHALL BE WRITTEN!