Saturday, 25 July 2015

Rule #166: Advertising

 Advertising has grown to be an industry worth billions of dollars across the world. Online advertising alone is believed to be worth $24 billion a year. It's no longer just a bunch of dudes trying to
make things look nice and packaged well. It's a fine art now, honed by psychologists that try to manipulate children into buying products. Want your child to eat a healthy breakfast? Good luck. You're not debating with your 5 year old. You're Battling with a billion dollar, educated marketing firm whose job it is to maximize profit. They don't give a rats ass if your kid gets diabetes. Actually, it's very profitable for your child to develop ADHD symptoms due to the crap they ingest so pharmaceutical companies can peddle more drugs to kids. Try to tell your child they have to eat oatmeal for breakfast to give them a good start and they reply with "But moooooommy, I'm cuckoo for cocoa puffs."

 Then there's the advertising geniuses that come up with misleading
marketing language like "Up to 25% or more!" Kind of gets your attention, doesn't it? Let's dissect that. "Up to 25%" is anywhere between 0% and 25%. And "25% or more" covers the rest of the numbers in the world. So, that's like saying "between 0 and infinity". Sounds a little vague and promises everything and nothing all at the same time.

 And the condescending advertisements by insurance companies trying to sell insurance to old people who are about to kick the bucket "Don't your loved one's deserve peace of mind?... of course they do". How the hell do you know what my loved ones deserve? Maybe all my kids are assholes who are just waiting for me to kick it so they can cash in.

In the new world, advertising will be neither manipulative, misleading nor condescending. A products integrity will speak for itself.


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