Tuesday, 1 December 2015

Rule #37: Including tax in price tags

Why can’t prices on products show the full price, including tax? It’s basically a hidden cost. It would be similar to trying to pay for a twenty-dollar item and finding out the final charge is actually one hundred bucks, with the explanation being that the extra cost is for shipping, packaging, labour, and environmental standards compliance.

Everyone knows what the tax amount is. It’s not like there’s some secret to keep. If I walk into a store with a twenty-dollar bill, I’d like to know what I can afford. If there’s a product priced at $19.99 and I have a nice crisp twenty in hand, it would not only feel nice, but also make sense to know that I could confidently walk up to the counter, slam my twenty down and proudly hold out my hand and expect a nice shiny penny in return.
It’s just the way a normal, uncomplicated society should work.

In the new world, product prices will include all costs, including taxes.


  1. I couldn't agree more with this post. I studied abroad in Australia for a year and all of their prices included tax. So when you are out for dinner at that fancy restaurant you know exactly how much it is going to cost you in the end because customers are not required to tip as server's wages are already really high. Australia is so ahead of the game. I do not think it would be a big deal to simply have the prices listed after tax so people know exactly how much they will be spending before they decide to make a purchase.

  2. No tipping AND tax included in the price. It sounds like a magical land. We could learn a lot.


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